GE Money, the consumer lending unit of General Electric, has announced a new partnership with the largest university in the California State University system.
Under the agreement, GE Money will provide an affinity credit card to alumni of San Diego State University.
According to the leader of GE Money’s Personal Finance business, the card offers a specialty rewards program that has been designed specifically for the university community. The card will be offered to more than 150,000 of the school’s alumni.
The pact is an outgrowth of GE Money’s efforts to increase card presence in the popular affinity credit card market. The card will be a MasterCard featuring the San Diego State University name. Two variations will be offered—an alumni card and an athletics card. Under the program, cardholders will receive one point for each $1 spent. Points can then be used for San Diego State University merchandise, season tickets, travel cards, and gift cards.
Alumni will be advised of the program through direct mail, ads on alumni and athletics websites, and athletic events. GE Money will share a portion of the profit earned with the university’s alumni association, which supports athletics, university relations, and development programs.
Thousands of loyal San Diego State alumni are expected to use the cards. With every transaction, they’ll be showing their allegiance to the school, which was founded in 1897.
GE Money has some $190 billion in assets and is considered a leader in the credit field. The company provides services in 55 countries around the world and is based in Stamford, Connecticut. Its products include not only credit cards, but also personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation, home equity loans, and credit insurance.
For more information about GE Money and its services, visit www.gemoney.com.
Recent Comments